
With the aim of exploring the distinctive cultural influences of different cities worldwide and finding out current global trends, M.A.C. cosmetics has launched a project entitled Scene & Spotted in collaboration with Dazed Digital. And this doesn’t only concern make-up movements.
Idea is to not only show the most currently most common hyped locations, but to get into an international array of freshness, featuring the peculiar instead of the commercial fanaticism. No matter if Seoul’s Another Magazine editor Vivienne Baek shares the indie rock movement going on in South Korea, DJ and fashion journalist Olga Bohan lets us discover the avant-garde fashion scene in Moscow or Majo Arevalo, founder of Santiago’s most popular street style site Viste la Calle, gives us a peak of whats going on in Latin America’s new electro scene; its all there, just a click away from us.
Munich, Moscow, Santiago, Seoul and Istanbul are currently on the menu, make sure to click your way through and explore the new.
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