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It’s double celebration time! Our super-fantastic ladies from BOLD Berlin have moved their showroom-office-gathering-event space to their new location at Tortstr. 68, featuring a brighter & bigger space, in which they would love to welcome you tomorrow starting at 7PM!

At the same time, the Australian artist Rilla Alexander, who recently launched her all-ages picture book “Her Idea” at colette, will present her alter ego Sozi exhibition of screenprints, drawings, wood & wool toys, resin figured and life-sized sculptures. She will also read from her book, during the hours stated below.

Be sure to pass by and toast on these wonderful two things coming together!

Our dear ladies from BOLD are inviting us to their first BOLD & FRIENDS Christmas Pop-Up Shop, at their cool location in Berlin’s Mitte. Starting this Sunday, December 5th from 3PM onwards, we will be able to enjoy gingerbread, glühwein, beauty sessions and of course a whole lot of shopping! Cogama, Firmament, ArtSchoolVets, Keinemusik, Superblast, uslu airlines, Wasted German Youth and Wood Wood are some of the selected brands participating- we like!

The revenue of all sold items will be supporting our girlfriend Gonca Odabas’s charity action for the Friedensdorf e.V. based in West Germany’s Dienslaken, which is helping children from war zones and conflict areas. She will also collect any sort of apparel to then personally bring it to Friedensdorf on December 23rd- so be sure to bring anything you can contribute to this wonderful Christmas cause!

BOLD & FRIENDS Christmas Pop-Up Shop

06.12.2010 – 22.12.2010 // 10AM-7PM Daily

Gormannstr. 23

10119 Berlin

The history of Leila El-Kayem takes us onto an International journey; Carrying German and Lebanese blood, being an American born in New Zealand and growing up in London and Montreal spreads her background onto 4 different continents.

After graduating in Design Art in Montreal she moved to Berlin to dive into the world of art installation, product and graphic design and overall media at the side of Cornelius Mangold (Superclub/GDR souvenir project), Springer & Jacoby, Playstation, adidas and Reebok. And because those disciplines weren’t enough, she continued with illustrating, creating logos and imagery for music, culture & communication clients.

Leila was part of the “1000 10 1″ charity project held in Berlin back in December 2009, in which 10 friends created 1000 art pieces which were sold on 1 event to raise funds for a Children’s Hospice in Berlin.

The first time we heard about her was through her exhibition at BOLD Room, one of our favorite locations in Berlin-Mitte. We received an invitation containing a few seeds, a drawing of a tree and a short text shouting out “The Tree Story“.

Leila now drew trees. Not some random boring ones, but actually those carrying a message in every branch and every root. The anecdotal black & white drawings not only show a tree but more a glimpse into her thoughts and detailed views on contemporary influences and issues. Also these were linked to a social action, since with each tree sold “Trees for Cities” would plant one in a city across the globe.

Leila has now moved to New York to pursue her career as a creative and we couldn’t wish her more luck in that than by taking her into our “Artist of the Month” history. She even drew an exclusive tree for eVe (title picture)- thX & eVeLuV Leila!

See her favorite trees after the click!

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As announced here and here, on Thursday was the grand opening of BOLD, run by Svenja Evers and Julia Winkels, together with a beautiful exhibition launch of Leila El-Kayem’s “The Tree Story”. And with grand, we mean real grand! Packed streets, yummy drinks, a bunch of friends, flowers, smiles, three beautiful hosts, music, kids, ladies and last but surely not least the super-cute and creative tree drawings. “Unfortunately” the ones we fell in love were already sold by the time we got there, but that’s of course a good thing! Congratulations to the happy buyers and big up for planting another tree by the charity organization “Trees for Cities”. SOTO-neighbour David Fischer was not as lazy as we were (we were just to caught up chatting to strangers!) and shot some great pictures which you can enjoy after the click. Big-Up again Bolderettes!

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Our boldest ladies from BOLD are finally inviting to their official opening tomorrow at their BOLD Room in Mitte, and we couldn’t be more excited about it! Not only will we be able to see their beautiful faces for a drink, but we’ll also be able to dive into the wise world of Leila El-Kayem, who will present the exhibition opening named “The Tree Story”. As the title teases, Leila draws trees. Graphically influenced, black and white, but with more depth than the basics would suggest. Until October 4^th, the 50 exclusive and original artworks will be on display and sale (80€ each), planting a real tree for each tree sold by the charity organization “Trees for Cities”. We had already told you about this, but knowing how full event-calendars can get: here is the official reminder! We cant wait to see this- see you there tomorrow!

16. September, 19.00 Uhr

BOLD ROOM, Gormannstraße 23, 10119 Berlin-Mitte

Leila El-Kayem zeichnet Bäume – ganz besondere Bäume. Sie sind grafisch schwarz-weiss, keinesfalls aber trist. Sie sind voller Energie und Lebensfreude und haben einen ebenso anziehenden Unterhaltungswert. Leila’s Bäume reflektieren das wundersame Dasein der Menschen und das ist nun einmal komisch. Vom 16. September bis 4. Oktober werden fünfzig Original-Zeichnungen im Showroom der Agentur BOLD gezeigt. Die Zeichnungen werden für einen Preis von 80 Euro verkauft. Für jedes verkaufte Baum Artwork wird von der Organisation ‘Trees for Cities‘ ein Baum in einer globalen
Metropole gepflanzt. Gleichzeitig feiert BOLD damit offizielle Agentureröffnung!

16. September, 19.00 Uhr

BOLD ROOM, Gormannstraße 23, 10119 Berlin-Mitte

Praktikant gesucht!

BOLD sucht ab sofort eine/n Praktikant/in in den Bereichen PR, Eventorganisation und Office-Management für verschiedene Marken im Lifestyle Segment:

BOLD ist eine PR- und Trendmarketing Agentur aus Berlin. Wir verstehen uns als Schnittstelle zwischen Kreativnetzwerken und kommerziellen Umfeldern und bieten Marken Interaktion mit verschiedenen Zielgruppen, z.B. in unserem BOLD ROOM.

Mehr Details nach dem Click- Viel Glück!

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Die Generation der modernen Multitasker zeigt mal wieder, dass sie auf vielen Baustellen gleichzeitig extrem erfolgreich sein kann: in Berlin haben unsere Ladies Svenja Evers und Julia Winkels nun die Agentur BOLD ins Leben erweckt, die sich nicht nur auf eine Sache beschränkt, sondern clever Public Relations, Beyond-the-line-Konzepte, Research-Leistungen und, so wie jetzt, in ihren Räumlichkeiten in der Gormannstraße die derzeit äußerst beliebten Pop-up-Store-Konzepte umsetzen. Momentan findet sich dort seit einer Woche ‘JULY’, der temporary shop des Hamburger Jeans-Labels Closed, bekannt für unfassbar bequeme Hosen jeder Art und anderer Basics mit hanseatischer Lässigkeit. Wir sind gespannt darauf, vieles neues & aufregendes von BOLD in der Zukunft zu sehen!

Ein paar Pics des BOLD-Showrooms nach dem Click!

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in courtesy of Franziska Taffelt

Who are you and where do you live?

Julia oder Jules, wie du möchtest. I live in Berlin.

What do you do?

I am one of the founders of BOLD. A new boutique agency based in Berlin.

What is your purpose here in Berlin?

To grow old. Happy and healthy. Have fun at work by doing what I love to do.

How is Berlin treating you and where are you staying?

Berlin is treating me well for 32 years. Born and raised here, you know?

Your comment to Berlin Fashion Week?

People can say what they want – I love it! Many friends from all over the world come here during these days. There is a unique energy which is very special.