H&M is ready to kick off into this summers festival season, with their upcoming Fashion Against Aids “Festival Collection”, hitting stores on May 20th. The third campaign in series, will donate 25% of its sales to raise funds for youth AIDS awareness projects, and send out a Safe Sex message.
Uniting music and fashion, they have successfully created a festival theme for the upcoming season, showing a bohemian but glamorous look. From cool fringe tops, tunics and all denim dresses, to leopard prints and gladiator sandals- millions of eVerettes will storm into the Devided-section, on the hunt for the nice pieces, supporting a good cause at the same time. Tents, headphones, deck chairs and sleeping bags, complete the outdoor experience kit! It’s probably one of our favorite FAA Collections up to date, be sure to support & give this subject some deserved attention!
See the full collection and our favorite pieces after the mighty click!
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kerse_berlin says:
i want’em all. damn. die ledejacke muss sein…