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Condé Nast’s newly launched LOVE magazine, will be published under the hand of Katie Grand bianually. The first front covers have strongly positioned them within the pop & fashion heaven; Kate Moss, Naomi Campbell, Lara Stone, Natalia Vodianova… they are all there!

LOVE´s first commercial, directed by James Lima, was shot in New York together with models Agyness Deyn, Pixie Geldof, Alessandra Ambrosio and Jeneil Williams among others. Lima says: “It’s the first step in what an analog magazine could be in the new digital format”. We don’t know about that… What we do know: we really like it!

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NBC’s TV Channel ‘13th Street’ have created an installation with help of Berliner agency Jung von Matt, to advertise their concept on interactive film. The first interactive horror movie ‘Last Call’ was shown, where the audience is able to “control” the actions of the protagonists.

By sending in their mobile numbers at the beginning of the film, and with help of language recognition softwares, the viewer could give the actors instructions like “go downstairs”, “be careful” or “look behind”! This leads to different story-line outcomes each time, making it a unique experience for every chosen viewer, being responsible for the actors fate of life or death! Scary stuff!

Jung von Matt’s trailer:

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Nike True City, inzwischen hat wohl jeder von dem iPhone App gehört.

Insider aus verschiedenen Metropolen, verraten ihre liebelings Spots und erzählen uns damit verbundene Geschichten.

Einige dieser Spots wurden nun einzigartig in Berlin, für eine sehr kurze Dauer, sichtbar gemacht.

Tatsächlich er twittert, um so seine Anhänger schneller und aktueller über seine Aufgaben und Taten zu informieren.

Seit Montag existiert das Profil, er hat jetzt schon bereits über 100.000 Follower, die sein tägliches Geschehen verfolgen.